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MARKET #56 - Defining Marketing


market
undersøger
marketingafdelingens rolle


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Af Maria Præst | Publiceret 07.12.2011
MARKET kigger nærmere på, hvilke forventninger der er til marketingafdelingen i dag. 52% har allerede rykket marketingafdelingen endnu tættere på kerneforretningen, hvilket er en stigning på 13 procentpoint i forhold til samme undersøgelse for to år siden. Vi har spurgt tre skarpe marketingchefer, hvilke udfordringer deres afdeling står over for i dag.

Market Poll: Hvilken rolle spiller marketingafdelingen i din virksomhed

5 skarpe til 3 skarpe marketeers

De tre marketeers har alle deltaget i denne måneds MARKET Poll om marketingafdelingens rolle på marketcommunity.dk

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Marketing er en vigtig del af vores go-to-market strategi 

1 Hvordan er jeres marketing-afdeling organiseret?

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DM, CRM & loyalitet blog:
Søren Hansen, Sales Manager, Concare IT A/S

Design & identitet blog:
Dennis H. Jacobsen , x , x

DM, CRM & loyalitet blog:
Allan Pontoppidan, Kommunikationsmedarbejder, Aros Kommunikation

Trends & innovation blog:
Rolf Jensen, Direktør, Dream Company as

DM, CRM & loyalitet blog:
Tomas Gorrissen, Direktør, Responsive AS

DM, CRM & loyalitet blog:
Tomas Gorrissen, Direktør, Responsive AS
Hvad har du på hjerte?
When BIG Data meets good designWhen BIG Data meets good design
Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.