Bæredygtighed er blevet mainstream, og forbrugerne efterspørger i dag grønne brands. Men hvad skal der til for at få en troværdig grøn profil i forbrugernes bevidsthed? Denne artikel præsenterer en enkel model, der viser, hvordan du som virksomhed kan målrette din indsats for at knytte tydelige grønne værdier til dit brand.
Har din virksomhed en grøn profil blandt de centrale stakeholdere? Rigtig mange danske virksomheder må svare nej til dette, selvom der ofte kan være flere grønne initiativer i gang. Der er nemlig stor forskel på at skabe et grønt brand og at igangsætte grønne initiativer eller arbejde med CSR. I denne artikel præsenteres en enkel model, som kan give virksomhedens ledelse et mere målrettet strategisk afsæt, til at gøre brandet mere grønt. For skal virksomheden have det fulde udbytte af de grønne initiativer, skal...
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Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
