Det er efterhånden en gammel indsigt, at det mest stillede spørgsmål i starten af samtaler over mobiltelefonen er: ”Hvad laver du, og hvor er du?” Facebooks statusbesked har taget livet af første del af spørgsmålet, og nu tager de geosociale netværk livet af resten af spørgsmålet. Bliv introduceret til de geosociale netværk, og få indsigt i, hvordan brugerne bruger disse tjenester – og hvordan du som virksomhed succesfuldt kan bruge dem i nye marketing og kommunikationstiltag.
Jeg er på shoppetur i byen og tjekker lige min telefon for at se, om nogle af mine venner skulle være i nærheden. Min ven Martin er lige tjekket ind på café X rundt om hjørnet. Jeg beslutter mig for at gå hen og sige hej. Tre minutter efter er jeg fremme, og Martin sidder ganske rigtigt på caféen og bliver glad, da han ser mig. Han er hurtig til at spørge, om jeg vil have en kop kaffe med. Han fortæller, at han er blevet Mayor (borgmester) af café X, fordi han er den, der har tjekket ind flest gange de sidste 60 dage...
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Design & identitet blog:
Stinne Petersen, Creative Writer og kommunikationskonsulent, Compell
Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
