Af Nicky Nedergaard og Merete Brunander | Publiceret 20.03.2011
Med den rette ledelse kan design skabe stor værdi for virksomheder. Værdi der både på kort og lang sigt lader sig positivt afspejle på bundlinjen. Stærkere organisatorisk dynamik, bedre produktudvikling og nye konkurrencemæssige fordele er blot nogle af de effekter, som et skarpere fokus på den strategiske forankring af de designrelaterede ledelsesprocesser kan medføre.
Merete Brunander
Nicky Nedergaard
Lad os starte med tre eksempler: For det første viser en analyse, som CBS har udført for Økonomi- og Erhvervsministeriet, at produktiviteten i virksomheder, der benytter design som innovationsdriver, er 6 pct. højere end hos andre virksomheder. For det andet viser en analyse af Capacent for Erhvervs- og Byggestyrelsen, at virksomheder, der arbejder strategisk med design, er tre gange så innovative som...
Læs hele artiklen ved at logge ind eller oprette en profil på MARKET COMMUNITY - helt gratis!
DM, CRM & loyalitet blog:
Christian Vester Nielsen, Marketing Konsulent, e-c-s Danmark
Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
Nicky 
Merete
