Den visuelle identitet stiller skarpt på mission og værdier
Af Jens Christan Madsen | Publiceret 20.03.2011
Da Corporate Design Manager Susanne Gylstorff kom til Danisco i 2005, handlede designarbejdet primært om at udarbejde præsentationsmaterialer ad hoc. Men i 2006, da ledelsesagendaen skiftede, og en Ph.d.-afhandling synliggjorde Daniscos uudnyttede potentiale i arbejdet med visuel identitet, startede en spændende rejse med at udvikle og ensrette virksomhedens design. I maj 2010 kunne Danisco introducere sin nye globale identitet, der understreger det ændrede forretningsfokus fra sukker til biobaserede ingredienser.
De fleste tænker måske stadig på sukker, når Daniscos navn dukker op. Ser man i Daniscos historiebøger, er associationen forståelig, men sukkerdivisionen blev solgt for to år siden. I dag er Danisco en rendyrket global virksomhed, som udvikler...
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Mette Kjølbro Sørensen, Studerende, Københavns Erhvervsakademi
Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
