Sandheden skal frem. Og derfor vil Jonathan Salem Baskin i hvert nummer af MARKET belyse det aktuelle tema med indsigt, erfaring, vid, bid og glimt i øjet. Jonathan er en erfaren Key Note-speaker, forfatter, blogger og med sine egne ord Truth Teller. Hans seneste bog i rækken af roste og prisvindende bøger om marketing, medier og kommunikation har da også titlen ”Tell the Truth – Honesty is your most powerful marketing tool“. Mød ham også på hans blog dimbulb.net
Vi har haft apps lige så længe, som vi har haft computere. Ethvert program, som har til hensigt at udføre en specifik aktivitet, kan betragtes som "application software", så stavekontrollen i det første tekstbehandlingsprogram var en app, lige som de underliggende formler i VisiCalc, Apples første regnearksprogram. Man kan sige, at apps er for software, hvad apparater er for teknologien. De gør ting. Brødristere er fysiske apps. Det samme er kuglepenne. Det betyder, at sandheden om nutidens mobile apps ikke handler ...
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Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
