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MARKET #59 - Apps


Mål din app


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Af Bo Sannung | Publiceret 16.04.2012
Marketingafdelingerne sprøjter apps ud på markedet i et tempo som aldrig før. Hovedkulds, fristes man til at sige. En ny undersøgelse viser, at hele 45 procent af de marketingafdelinger, der arbejder med apps, mangler en strategi for aktiviteten. Det er et problem for både brand og bundlinje.

For nyligt rundede App Store 25 mia. downloads. Det er et nærmest ubegribeligt tal, som understreger, hvor populære de mobile applikationer er. Folk er vilde med apps. De matcher den moderne livsstil perfekt og opfylder alle vores krav til convenience og tilgængelighed. Det er ikke kun Apple, der har opdaget forbrugernes smag for apps. Hver dag melder ...

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6

DM, CRM & loyalitet blog:
Malene Kløcker, Praktikant, Dong Energy

DM, CRM & loyalitet blog:
Finn Thomsen, Direktør, DIRECTion Marketing

DM, CRM & loyalitet blog:
Claus Due, Strategic Advisor, CEM Institute

Analyse & strategi blog:
Henrik Carentius, Sales Architect & Partner , Increase A/S

Trends & innovation blog:
Thorbjørn Dinesen, Interaktiv konsulent, Sales2Go

DM, CRM & loyalitet blog:
Tomas Gorrissen, Direktør, Responsive AS
Hvad har du på hjerte?
When BIG Data meets good designWhen BIG Data meets good design
Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.