Med IKEA-kataloget som verdens største tryksag og en prisvindende indsats på tv må møbelgiganten siges at udnytte de traditionelle medier til fulde. Men hvad er det, de kan? Ifølge Teresia Palm, marketingchef i IKEA Danmark, kan de frem for alt formidle historier, der både underholder og vækker følelser. Og det er jo ikke så dumt, når ambitionerne rækker længere end bare at sælge borde og stole. Kom med ind i IKEAs verden af drømme og inspiration.
Den unge teenagepige sender sine forældre et dræberblik, inden hun smadrer køkkenlågen i, sparker til skuffen bag sig, flår mælken ud af hånden på sin mor og fylder sin morgenmadsskål, hvorefter hun stormer ind på sit værelse og smækker døren i med et brag. De fleste har nok set – eller i hvert fald hørt om – "Vi-synes-du-er-for-ung-til-at-ta'-til-Sunny-Beach-testen" fra IKEAs seneste tv-kampagne, som var hovedvinder ved...
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Mette Kjølbro Sørensen, Studerende, Københavns Erhvervsakademi
Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
