Af Sverre Riis Christensen | Publiceret 02.11.2011
Innovatorer blandt forbrugere er ofte indikatorer for, hvad der kommer til at ske i fremtidens forbrug. Nye undersøgelser viser, at der er en gruppe innovatorer, Future Shapers, som er åbne, nysgerrige og kommunikerende. I denne artikel kan du blive klogere på, hvor vigtig denne forbrugergruppe er for marketingplanlægningen.
Marketingplanlægningens klassiske dilemma er, at man med afsæt i nutiden og med sin viden om fortiden forsøger at sige noget begavet om, hvorledes fremtiden kommer til at forme sig. At sige noget begavet om, hvorledes fremtiden kommer til at forme sig, er vigtigt for de mange virksomheder, der har en mere eller mindre klart formuleret strategi om netop at komme til at leve resten af deres liv i fremtiden. Markedsforskningen – eller markedsanalysen – arbejder som oftest med at...
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Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
