Market blogs Branding DM, CRM & loyalitet Digital & media Activation & trade Trends & innovation Design & identitet Analyse & strategi Market blogs
MARKET #54 - Multi Channel Marketing


Status
efter valget


RSS / Atom Tip en ven Print Del på Facebook Del på Twitter Del på LinkedIn
Af Otto B. Christiansen | Publiceret 18.10.2011
Her har I mig tilbage, som Thorsen så frejdigt sang. Sangen er senere blegnet noget, da han endnu en gang kom tilbage i rampelyset. Jeg vil dog forsøge på dette fornemme sted igen at holde faklen højt og kaste lys over diverse emner, som jeg indimellem har tænkt en tanke eller to om.

Og hvad skulle være mere passende end at tage fat i det sande bombardement af mediekanaler, der er blevet anvendt i vores nyligt overståede folketingsvalg. Hvem var det egentlig, der vandt? Ja, altså ikke selve valget. Der tæller mandatfordelingen sit entydige sprog. Men hvem vandt markedsføringskampen? Hvilke kanaler var dominerende og effektive?

UPS! Du er ikke logget ind

Læs hele artiklen ved at logge ind eller oprette en profil på MARKET COMMUNITY - helt gratis!

Log ind her
Opret profil


2

DM, CRM & loyalitet blog:
Finn Thomsen, Direktør, DIRECTion Marketing

DM, CRM & loyalitet blog:
Claus Due, Strategic Advisor, CEM Institute

Design & identitet blog:
Stinne Petersen, Creative Writer og kommunikationskonsulent, Compell

Analyse & strategi blog:
Henrik Carentius, Sales Architect & Partner , Increase A/S

DM, CRM & loyalitet blog:
Lasse Christensen, CEO, Increase A/S

DM, CRM & loyalitet blog:
Lasse Christensen, CEO, Increase A/S
Hvad har du på hjerte?
When BIG Data meets good designWhen BIG Data meets good design
Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.