Hvad betyder missionen og visionen for markedsføringen
Af Jakob Rossing | Publiceret 16.06.2010
Man kan mene om visioner og missioner, hvad man vil. Men som ansat eller rådgiver har man vel pligt til at tage dem alvorligt, hvis de ellers er der. Og det uanset, hvilken del af virksomheden man er ansvarlig for. Spørgsmålet er, om det allerede bliver gjort i markedsføringen i dag - eller om vi skal se at komme i gang.
Lad mig springe lige ud i at stille dig to spørgsmål:
1. Har din virksomhed en mission eller en vision?
2. Har du taget stilling til, hvordan det hænger sammen med jeres markedsføring?
Hvis dine svar er ja og nej i nævnte rækkefølge, er du ikke alene.
Som rådgivere har vi oplevet situationen i mange virksomheder. De fleste større virksomheder har selvfølgelig en mission og/eller en vision. Men man er ikke sikker på, hvordan det hænger sammen med virksomhedens markedsføring. Ikke fordi man vil lægge afstand til den øverste ledelses tanker - men fordi missionen og visionen ikke har...
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Nille Juul-Sørensen, the CEO of Danish Design Centre, explain how we can empower out cities and citizens by using Big Data. All it takes is openness - and good design. Agenda 1. Empower the residents Nille Juul-Sørensen points to San Francisco's 'Crime spoting' program and to Boston's Citizens Connect app, which alert the city to neighborhood issues such as potholes, damages signs, and graffiti. 2. Empowering by gaming Users on the Internet can help sceince solve how proteins work in the human body by playing the computer game Foldit. A new simple way to help science. 3. Empowering yourself Mobile technology and sensors are creating new ways to inexpensively and continuously monitor your health. The orginazation Everyheartbeat.org will allow anyone to start recording their own heartbeat using their Smartphone. Nille Juul-Sørensen is educated from the School of Architecture at the Royal Danish Academy of Fine Arts. After his graduation in 1985, he worked for various smaller architectural practics and the City of Copenhagen where he was involved in the planning of Ørestaden, before joining KHR Arkitekter in 1995 where he became a partner. In 2004 he left KHR Arkitekteter to work for Arups's design office, where he was employed until 2011 - when he became director of Danish Design Centre.
